US Capital Advises on $8MM Equity Raise for Intel Partner Simply NUC, Inc.

Click on Offering Tile Below to See Opportunity

Fast-growing Intel Platinum Technology Partner looks to San Francisco-based US Capital Partners to support its development in the mini-PC market.

SAN FRANCISCO, October 2017 – US Capital has been engaged by Simply NUC, Inc. (“Simply NUC”) to advise on an $8 million series A equity raise. The company is an expanding Ultra Small Form Factor (USFF) technology solutions provider that has become a specialist in the build and customization of the pocket-sized portable PC sold as the Intel® NUC (Next Unit of Computing). Given the rate of growth currently being experienced by Simply NUC, the firm will be using the financing for additional team members, inventory, working capital, and imminent international expansion.

It is commonly known in the industry that the traditional desktop form PC no longer sees the highest growth in sales, as was previously the norm. In fact, rates are declining at a rate of –14% a year,¹ with businesses and consumers looking to the powerful, versatile, and easily portable “mini PC” market instead. The company provides over 200,000 customizable variations of the NUC, as well as expert advice, testing, service, warranty, and support of Intel® NUC kits, systems, solutions and accessories.

The company’s management has a close relationship with Intel, with jointly developed NUC solutions including the Digital Security and Surveillance bundle and Unite Smart Conference Room bundle. The relationship has also seen the exchange of expertise, insider product knowledge, joint product release, sales channels and referrals, which have proven extremely useful in the company’s start up years.

The future looks bright for the Intel Platinum Technology Partner, with CEO Aaron Rowsell commenting: “My team and I have worked the majority of our careers in the small form factor space and we all feel passionate about this company we have built. We are excited about our current rate of growth and profitability and that we are on this journey towards further growth with US Capital.”

“We are extremely pleased to be working on this capital raise for Simply NUC,” said Jeffrey Sweeney, Chairman and CEO at US Capital. “It’s a pleasure to work with such an innovative company that is at the cusp of expansion both domestically and internationally. The opportunity to participate in Simply NUC’s Series A is now open to eligible investors through our digital investment platform, available at, which offers a curated selection of private placement offerings.”

1. Source: IDC Research, ‘Desktop Client Form Factor TAM Trend’, 2016.


About Simply NUC, Inc.

Formed in May 2015, Simply NUC, Inc. is an Intel Platinum Technology Partner. The company builds and customizes the pocket-sized portable PC sold as the Intel® NUC (Next Unit of Computing), also providing support and peripheral services for their products. Simply NUC is based in Austin (Round Rock), Texas. Headed up by CEO Aaron Rowsell and CTO Charles Abdouch, the company’s management team has an impressive background rooted in the technology space, covering both senior management and technical roles at household names such as Intel, Dell, HP, and others.


About US Capital

Since 1998, the US Capital team has been providing well-structured, custom finance solutions to private and public companies in the United States and abroad. Headquartered in San Francisco, US Capital, operating with its affiliate US Capital Global Securities, LLC, is a full-service private financial group with a wide distribution for debt and equity private placements. The group makes debt investments between $500,000 and $100 million, participates in debt facilities, and offers asset management, financial advisory services for buy-side and sell-side engagements, and capital formation, including early-stage financings requiring equity or debt.

Jeffrey Sweeney